Innovations in the auto industry continuously pour in year in and year out. The race among auto makers to provide their consumers with the best features has led to the development of advanced vehicle features.
Partnering with other industries, car makers are able to provide their customers with the latest in auto convenience and comfort. Chrysler is one car maker to join the force with another company so as to provide promising features for their vehicles.
The member of the Big Three recently announced that they have formed a partnership with the SIRIUS Satellite Radio to equip the 2008 model year Chrysler Group vehicles with SIRIUS’ Backseat TV™.
The Backseat TV™ is an innovative and cutting edge television technology which delivers TV signals directly to cars on or off the road. The TV service provides family TV for backseat occupants which are mostly occupied by kids. Backseat TV™ allows owners of selected Chrysler models to gain access to three family entertainment channels.
The initial lineup of TV programming that SIRIUS offer consists of Nickelodeon, Disney Channel, and Cartoon Network. These programmings are aimed for children, who more often than not, will occupy the backseat of a vehicle. Chrysler will equip select 2008 model year vehicles with the feature and the list of vehicles does include the 2008 Chrysler Town & Country, Dodge Grand Caravan, Chrysler 300, Dodge Charger, Dodge Magnum, Jeep Commander, and the Jeep Grand Cherokee.
Frank Klegon, the Executive Vice President for Product Development at Chrysler group, has this to say at the announcement of the partnership: “Chrysler Group is committed to offering innovative technologies that are right for our customers. SIRIUS Backseat TV makes its world debut in Chrysler Group's all-new 2008 minivans and marks the third SIRIUS service - - along with SIRIUS radio and SIRIUS real-time traffic -- available to Chrysler Group customers.”
For the SIRIUS Satellite Radio, Mel Karmazin, the Chief Executive Officer, has this to say: “SIRIUS is dedicated to bringing Chrysler Group customers the best in-vehicle entertainment available anywhere, whether it is through radio or video. SIRIUS Backseat TV, with its best-in-class programming from our partners -- Nickelodeon, Disney Channel and Cartoon Network -- further enhances the already exceptional driving experience for Chrysler Group customers. In SIRIUS' first venture in visual entertainment, I am pleased to have the three most original family-centered programming providers in TV. Just as we provide the Best Radio on Radio, this allows us to launch SIRIUS Backseat TV as the Best TV in the Backseat.”
This technology is just starting its career in the auto industry. With the expected success of the technology, it is just a matter of time before features such as the Backseat TV™ become standard feature for many vehicle models.
Anthony Fontanelle is a 35-year-old automotive.buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.